About
Creative and results-driven marketing professional with 9+ years of experience in lifecycle and CRM marketing, email and web development, data analysis, and project management.
Creative and versatile marketing professional.
Amber Blackburn,
Lifecycle Marketing
Creative and versatile marketing professional.
Download Resume
9+
8
7
6
5
4
3
2
!
8
7
6
5
4
3
2
!
Years of Experience
Expertise
Core skills I've developed while working with the clients listed above.
Download Resume
Lifecycle Marketing
Results-oriented professional skilled in designing and executing end-to-end lifecycle and CRM strategies that drive engagement, retention, and revenue. Expertise in omnichannel campaigns, customer segmentation, and personalization, leveraging analytics to inform data-driven strategies. Passionate about optimizing the customer journey, monitoring KPIs, and delivering measurable results through targeted CRM programs.
Workflow Optimization
Focused on streamlining CRM and marketing automation workflows to enhance efficiency and campaign performance. Developed adaptable strategies that improve audience segmentation, automation triggers, and A/B testing processes. Committed to continuous improvement by leveraging insights to accelerate campaign deployment, optimize engagement, and maximize ROI.
Project Management
Expert in leading cross-functional teams to deliver lifecycle campaigns and CRM initiatives from concept to execution. Skilled in strategic planning, resource allocation, and automation system integration, ensuring campaigns are delivered on time, within scope, and aligned with organizational and client goals.
Case Study
1
1
1
4
3
2
1
0
3
2
1
0
%
%
%
%
%
%
%
%
%
revenue increase
By leading a multi-segment Black Friday/Cyber Monday CRM campaign for Levi’s, I drove a 14% revenue increase, generating over $5M in weekend sales. I oversaw the end-to-end lifecycle strategy, including segmenting 50 distinct customer cohorts, personalizing messaging across channels, and automating outreach to align with customer behavior insights. By prioritizing high-performing offers, optimizing send timing, and ensuring consistent omnichannel messaging, the campaign reached customers at the most effective moments in their journey, driving strong engagement and peak-period conversions.
$
$
$
$
$
$
$
$
$
5
4
3
2
1
4
3
2
1
MIL
MIIL
MIL
MIIL
MIL
in total revenue
2
2
1
1
2
1
1
.2
.1
.0
.0
.1
.0
.0
%
%
%
%
%
%
%
%
%
engagement rate
Improved email engagement by increasing click-through rates from 1.4% to 2.2% through a data-driven lifecycle approach. By leveraging customer segmentation, delivering personalized and relevant messaging, refining calls-to-action for clarity and urgency, and continuously analyzing performance metrics, I identified optimization opportunities and implemented iterative improvements. These efforts enhanced meaningful user interactions and strengthened downstream engagement across the customer journey.
1
1
1
6
4
2
1
4
2
1
%
%
%
%
%
%
%
%
%
open rate
Drove a measurable improvement in email performance, increasing open rates from 12% to 16% through a targeted lifecycle approach. Optimized subject lines to resonate with specific customer segments and implemented structured A/B testing to validate engagement strategies. By combining thoughtful audience segmentation with ongoing testing, these efforts enhanced message relevance, strengthened engagement across the customer journey, and improved overall email program effectiveness.
Experience
My experience spans nearly 10 years in the marketing space.
Production Lead,
Cordial Experience, Inc.
• Integrated brands into a cross-channel SaaS marketing platform by customizing segmentation frameworks, automation workflows, and personalization strategies to align each client’s goals and customer journey.
• Led end-to-end lifecycle strategy and execution for enterprise retail clients (Levi’s, Eddie Bauer, Hollister, Abercrombie & Fitch), managing ongoing CRM programs across email, SMS, mobile, and in-app channels often reaching over 35M customers a day.
• Drove $5M+ in weekend revenue and a 14% YoY revenue lift through a multi-segment Black Friday email campaign targeting 50 distinct customer cohorts with tailored offers and messaging.
• Partnered cross-functionally with analytics, product, and creative teams to refine campaign strategy, enhance performance reporting, and continuously optimize lifecycle touchpoints across the funnel.
Marketing + E-Commerce Coordinator,
MelroseINC
• Led execution of email and lifecycle nurture campaigns, introducing structured A/B testing and performance reporting that improved optimization speed and increased operational efficiency across recurring campaigns.
• Leveraged customer behavior and engagement data to refine lifecycle segmentation and targeting frameworks, improving campaign efficiency and enabling more precise audience activation across digital channels.
• Supported CRM system implementation and marketing automation development, streamlining nurture workflows and reducing manual campaign build time through scalable automation and standardized processes.
Web Designer + Developer,
Clarity Technology Group
• Led end-to-end customer journey optimization initiatives from concept through engineering handoff, improving on-site conversion rates by 12% through UX enhancements aligned with lifecycle engagement goals.
• Developed and implemented SEO-informed content strategies that increased organic traffic by 18% and improved new user acquisition quality, contributing to stronger top-of-funnel lifecycle performance.
• Analyzed website engagement and behavioral data (traffic flows, drop-off points, conversion paths) to identify optimization opportunities, resulting in improvement in landing page engagement and reduced bounce rates.
Developer + Automation Specialist,
BGSU Marketing + Communications
• Developed responsive, data-driven email campaigns using modern marketing automation and coding practices, ensuring cross-channel compatibility and personalized customer experiences.
• Designed and implemented email templates and landing pages optimized for user engagement and lifecycle conversion, leveraging HTML/CSS for seamless rendering across devices.
• Integrated customer and transactional data from multiple back-end systems into CRM platforms, enhancing segmentation accuracy, personalization, and reporting for lifecycle campaigns.