About
Creative and versatile marketing professional with 9+ years of technical experience in email and web development, data analysis, marketing strategy, and project management.
Creative and versatile marketing professional.
Amber Blackburn,
Digital Marketing
Creative and versatile marketing professional.
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Years of Experience
Expertise
Core skills I've developed while working with the clients listed above.
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Digital Marketing
Results-oriented professional skilled in preserving brand identity through comprehensive market research and
collaboration with teams to create impactful content.
Workflow Optimization
Focused on streamlining processes to enhance efficiency and drive results by leveraging data-driven insights and fostering client-centric collaboration among teams.
Project Management
Expert in coordinating cross-functional teams to execute campaigns seamlessly. Skilled in strategic planning, resource allocation, and digital asset development, delivering projects on time and within budget.
Case Study
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revenue increase
By contributing to a 14% revenue increase during Levi's Black Friday/Cyber Monday weekend, I helped generate more than $5M in total revenue by leading a cross-functional team to design and execute high-impact promotional strategies. This included optimizing campaign timing based on customer behavior insights, aligning messaging across channels to ensure consistency, and prioritizing high-performing offers to maximize peak-period conversions. These efforts confirmed campaigns were delivered at the most effective moments, driving strong customer response during a critical revenue window.
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engagement rate
I improved email campaign engagement by increasing click-through rates from 1.4% to 2.1% through a data-driven approach to content and execution. By developing more targeted and relevant messaging, refining calls to action for clarity and urgency, and continuously monitoring performance metrics, I was able to identify optimization opportunities and implement iterative improvements. This resulted in more meaningful user interactions and stronger downstream engagement across campaigns.
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open rate
I also drove a measurable improvement in overall email performance by increasing open rates by four percentage points, from 12% to 16%. This was achieved by optimizing subject lines to better resonate with specific audience segments and implementing structured A/B testing to validate performance hypotheses. Through thoughtful audience segmentation and ongoing testing, these efforts strengthened audience engagement, improved message relevance, and enhanced the overall effectiveness of the email marketing program.
Experience
My experience spans nearly 10 years in the digital marketing space.
Production Lead,
Cordial Experience, Inc.
• Integrated clients into the SaaS platform by customizing the cross-channel marketing system to meet each brand’s specific requirements based on client-collaboration.
• Developed personalized emails to effectively engage and retain customers by analyzing brand data and rewards program activity, reaching an average of 33M customers a day.
• Managed the ongoing development and enhancement of email communications for multibillion-dollar clients, including Levi’s, Eddie Bauer, Hollister, and Abercrombie & Fitch.
• Built and executed omnichannel marketing journeys (email, SMS, mobile, in-app) using A/B testing, personalization, and audience segmentation strategies.
Marketing + E-Commerce Coordinator,
MelroseINC
• Conducted in-depth research on data analytics, market trends, and customer behaviors to inform and drive growth based marketing strategies for social media and web assets.
• Assisted the VP of Marketing in developing and implementing CRM systems and crafting an effective inbound marketing strategy.
• Led a team in executing SEO initiatives, keyword research, inbound marketing, email marketing campaigns, and A/B testing to optimize performance and achieve strategic objectives.
Web Designer + Developer,
Clarity Technology Group
• Oversaw the complete design process from initial concept through final hand-off to engineering, ensuring alignment with project goals and quality standards.
• Developed and enforced SEO strategies, seamlessly integrating them into web content to enhance search engine visibility and performance.
• Gathered and analyzed website usage data to identify opportunities for performance optimization and drive improvements.
Web Developer,
BGSU Marketing + Communications
• Developed responsive email campaign code utilizing contemporary software development practices to ensure cross-platform compatibility and effectiveness.
• Designed and implemented website layouts and user interfaces using industry-standard HTML and CSS for an optimal user experience.
• Integrated data from multiple back-end services and databases into existing systems, enhancing data consistency and accessibility.